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November’s Advocate Spotlight… Katie
McIntyre, community relations coordinator for Hospice of Central Iowa,
is setting the standard for grassroots advocacy in her community…

NHPCO > Professional Resources > Hospice Advocacy

Hospice Advocate Spotlight

November Hospice Advocate Spotlight

Katie Smith McIntyre, Community Relations Coordinator, Hospice of Central Iowa
In her role as community relations coordinator for Hospice of Central Iowa—Iowa’s oldest non-profit, community-based provider serving 35 counties — Katie facilitates the organization’s legislative outreach efforts, which has been a great fit with her background in law and public relations.  Most recently, Katie was quick to respond to NHPCO’s call to “Share Your Story: Two Cuts are Too Much” video testimonial campaign.  She videotaped surviving family members with various perspectives and captured some rural footage of her family’s farm to hit home the impact of the cuts to rural communities.  Because of her work, she was asked to submit a blog entry, The Price of Hospice Rate Cuts, to as part of The Alliance for Care at the End of Life’s social media extension of its “Two Cuts are Too Much” grassroots campaign.

At various events, Katie has personally met with Senator Grassley, most recently explaining the video testimonials and the proposed rate cuts. When the original cuts were announced last year, she worked closely with Senator Harkin’s local and national offices, which led to a local television news station’s coverage featuring phone interviews with both Iowa Senators.

Keeping her colleagues informed on hospice advocacy has been a top priority for Katie, who also attended a local town hall meeting to lead by example. On the state level, she is a member of the Hospice & Palliative Care Association of Iowa’s Advocacy Committee. Last winter, she accompanied Hospice of Central Iowa’s vice president of patient and family care to meet with Iowa legislators about hospice care as part of the organization’s Legislative Day.

Katie has used her position as her organization’s primary media representative to further advance hospice awareness.  She directs publicity for National Healthcare Decisions Day, for which she is a state liaison.  She has also integrated advocacy in Hospice of Central Iowa’s Speakers Bureau presentations, which she oversees.  Katie demonstrates why raising funds for hospice is so important in news releases featuring Hospice of Central Iowa’s first group of Run to Remember (NHF’s training and fundraising program) participants.   Katie led the group—the program’s most successful first-year effort, according to founder and race director Stuart Lazarus—with plans to build on its success throughout the year.

As written in her blog post, Katie became aware of hospice care when her organization served her great-grandmother, leading to a passion for its work and mission.




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